A Bluffer’s Guide to Cool Places
Useful Social Advice from Dean Christopher
Everybody likes cool guys. Things always go better for them. They get more girls and better jobs. Cool guys have more fun, more toys and die happy – usually when they’re very old.
If you want to be a cool guy, we can help. Read on.
There are many elements to master if you want to be cool. Since space is limited we’ll investigate one of the real biggies – frequenting cool places. “Location, location, location” is a mantra that extends far beyond real estate. Knowing the right places ranks with other guy-skills like nailing sexy women, ordering great wines, knowing which gear to buy and how to sink 20-foot putts or 30-foot jump shots. Whoever said “timing is everything” was only half right. Place is the other half. Knowing when to be somewhere is important, but if you show up at the wrong place you don’t get any cool points.
A cool place is more than simple geography, more than relative position in physical space. Each cool place is also a state of mind, an attitude, an unexpected revelation, a deliverer of status. A cool place is the very oxygen of coolness. It is where the cool are. Better yet, it is where the uncool aren’t.
The Coordinates Of Cool
To find cool places, first eliminate uncool places. You’ll be ahead of the game if you realize right now that virtually all places blatantly frequented by celebrities are uncool. If they’re subtly frequented – or even blatantly seldomed – by celebrities, that’s OK, but still borderline. Broadly speaking, any place is uncool if it:
· Was ever a cover feature in a slick magazine named after a city
· Employs a high profile publicist
· Valet-parks snazzy imported cars in front, but hides station wagons, pickups and old Buicks in the lot behind a nearby warehouse
· Has a French name – misspelled – like La Mirage Natural or Le Chéz Môm
· Has an Italian name – spelled right – but suggesting Mafia connections, like Il Wiseguy, Casa Consigliere, or Big Ferruccio ‘The Smiling Legbreaker’ Sparafucile
· Has a cutesy name like Skunk Pie Milligan’s, The Srinagar Trampoline Club, or My Sick Old Mother’s Bedside.
· Features autographed photos of celebrities (real or imagined) in the entryway or on the walls
· Caters to yuppies with baseball caps on backwards, to anyone wearing sunglasses inside, or lets in wide-eyed tourists in matching white belts and shoes who emerge dazzled and drooling from sightseeing buses
· Uses coy euphemisms for its toilets, such as Itty-Bitty-Kitty Box, Tennie Splashing Zone or Li’l Ole Gals’ Lounge.
· Plays loud country music or hip hop while people are trying to eat, drink, talk, think or breathe – in fact, while people are present at all
· Displays ferns, moose heads, sleds, old tenor saxophones or Tiffany lamps on the walls (or anywhere else)
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Be careful to learn about cool places only from proven cool sources, because uncool people (see above) always recommend uncool places. Don’t place your fate in the wrong hands. Would you study bomb defusing with someone who twitches uncontrollably? Would you follow the dietary advice of the grossly obese? Fly with a manic-depressive suicidal alcoholic pilot given to sudden fits of wild thrashing? Accept a blind date from a friend whose own girl friend is terminally unappealing?
Of course not. So you will never take “cool place” advice from anyone who:
· Acts or implies that he’s cool – trying to be cool is the ultimate uncool
· Orders a men’s magazine “drink of the month”
· Uses discount coupons in restaurants
· Has travel decals and comical bumper stickers on his car
· Wears garments with prominent designer labels
· Watches sitcoms and discusses them avidly the following day
· Keeps his watch or socks on while making love
· Sets the car alarm while shopping or at the movies
· Is impressed by trendy places or high prices. (Trendy places tend to disappear unexpectedly and high prices are only big numbers. If on Tuesday a restaurant assigns a bigger number to its food, it tastes no better than it did on Monday.)
Okay. You managed to avoid uncool places. But how can you recognize the cool ones? First, almost any place not described above stands a decent chance of being cool. But whom do you trust while you’re learning to make your own informed judgements? Well, for starters, trust us. A place is cool if we tell you it is. But we can’t do that, because spoon-feeding you that information is colossally uncool. Part of being cool is learning to follow your own instincts.
Still, you won’t go far wrong if you remember that cool places:
Attract cool people. Remember, cool people are NEVER who uncool people think they are. Hint: They are rarely sports stars and virtually never entertainers!
Rarely look cool at first glance. You need to uncover the subtle cool that lies deep within. Axiom: Any place that looks cool probably isn’t. If the exterior looks designed, and the interior looks decorated – it’s not cool. Corollary: Any place that uncool people think is cool is uncool.
The truth is that cool places are rarely restaurants, clubs or fancy resorts. They are normal places, which your cool attitude turns into cool places.
Using the right combination of zen and common sense, you can convert unlikely locations into cool places. Suggestions:
Three-day tire stores. Cultivate the sales staff. Be recognized when you walk in with clients or guests. This will get you the best spots at the counter. Learn the nicknames of the stock boys, know your way to the Employees Only toilet without asking. Feel enough at home to serve yourself coffee in staff mugs marked “Curly,” “Red” and “Biffie.” Dazzle your guests with learnèd discussion of multi-ply laminated inner linings, tire bead design, PSI ratios. Wow your friends with your ability to recognize at a glance the tread patterns of a thousand brands. Discuss the relative attributes of off-road radials with the same loving tenderness that others reserve for the finest vintage wines. “An athletic little tire, not entirely unprepossessing…yet a superb sense of balance bordering on the insouciant.” “Uncompromising in its structural integrity, yet lacking a certain je ne sais quoi in terms of road rhythm.”
Municipal swimming pools. Cool people know that public downtown recreation facilities are where cool lurks. Anyone can pay big bucks to get wet on the beaches of Acapulco, Bali or Cap d’Antibes. But the truly cool can get cool splashing in any neighborhood.
Membership discount stores. “Buy low, sell high” is no longer just for the investment community. You, too, can buy low at wholesale outlets and 2,500,000-sq.ft membership stores called CheapCo, MarginLand or LowMart – and never worry about selling at all! Invite that special someone for a few hours of cool pleasure among the stacks of paper products, 55-gallon drums of caramel pistachio nuts, flats of Nicky & Edna’s Home Style Creamed Corn. Impress your date, or that out-of-town client, with your shopping cool as you browse the low cost hardware aisles or rummage through bins of very nearly perfect jeans.
But it’s important to be in the early part of the curve, and out again before the wannabe’s discover these cool places.
Copyright © 2009 by Dean Christopher